5 Fashion & Beauty Brands That Are Rocking Social Media

The fashion industry was arguably one of the first industries to successfully embrace social media as a branding, PR, and sales tool. Now there are tons of brands that are taking advantage of social media, from Oreo to Smirnoff  to Starbucks. But as a tribute to our favorite fashion and beauty brands, let’s take a look at some who are rocking the world of social media.

Oscar de la Renta


Oscar PR Girl is Erika Bearman, Director of Communications for ODLR. She is widely known as a trailblazer in blending the worlds of fashion and social media. According to Erika, “I think that it’s important to be a member of the tribe that I’m studying. I feel that we know our social audiences better because I’m a part of it.” She positions the brand’s voice as confident, high-end, classy, and personable, specifically through her blog and Twitter.



The voice behind DKNY PR Girl is Aliza Licht, SVP of Global Communications for Donna Karan International. For years, the identity of DKNY PR Girl was a secret – until she “came out” on YouTube in Oct. 2011. Her Twitter bio boasts, “I’m your well-placed fashion source bringing you behind-the-scenes scoop from inside Donna Karan New York & DKNY and my life as a PR girl living in NYC.” and her tweets and blog posts live up to that. She interacts with fans of the brand via social media and has recently added Instagram into the mix.



Cannon Hodge, Berdorf Goodman’s social media manager, is the formerly secret identity behind the @Bergdorfs Twitter and Instagram accounts, as well as the Bergdorf’s blog, 5th/58th. Her voice is that of a fashion expert, simple and elegant, with tweets such as “Want your eye cream to have extra zip in the morning? Store it in your fridge.” and “Printed blouse + layers.” Reading her convos with everyone from Lena Dunham to the everyday fan makes every follower feel like an insider in the fashion world.

Prabal Gurung

Unlike DKNY and Oscar de la Renta, Prabal Gurung’s social media team is just that: a team. The brand doesn’t claim to be the voice of one person’s fashionable life, but is about the fashion industry from more of a “from the offices of PG” perspective. Prabal Gurung’s team has taken advantage of Instagram, posting several cropped images in a row, so when viewed from the main Prabal Gurung page, you can see the release of their new Fall/Winter ’13 editorial campaign. Genius!



COVERGIRL has done a stellar job of engaging fans and positioning themselves as a brand for makeup must-haves. Recently, they’ve turned the conventional rules of Instagram on its head when releasing brand new images for their campaign in partnership with The Hunger Games: Catching Fire. Using an innovative twist, they utilized a similar strategy to Prabal Gurung’s Instagram release above. Check it out below!

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Julep Nail Polish Review + GIVEAWAY!

The lovely folks over at Julep sent me a Julep Maven Intro Box, and I was so excited to try it out! Julep is a company that sells nail polish as well as products for mani/pedi care. They have a program called Julep Maven, where you sign up for $20 per month, and receive a new box of Julep products each month worth at least $40.

Check out some photos of my fabulous Julep box and my Julep manicure:

Good news: Julep sent me a box for one of my lucky readers, too! Here’s your chance to win your own Julep Maven box. Just click RIGHT HERE to enter! 

Being a Julep Maven costs $20 per month, but right now, Julep is giving Strategy in Stilettos readers a special offer!

Click here and use the promo code MAVENINTRO to get your first Julep Maven Intro Box for only ONE PENNY! That’s right, $0.01. 

PS – Did you know that all Julep products are made without toxins, and they also donate a portion of proceeds from products sold to organizations that support women?

Did you ENTER to win? Leave a comment letting me know which Style Profile is your favorite, and share this post with your friends so they can enter too! Tweet using the hashtag #JulepinStilettos.

Cosmetic Essentials

I think that finding the perfect balance in your cosmetic bag is about knowing what products are worth the splurge, and which ones you can save a little money on, and I think that differs for each person. For example, I don’t like to spend a lot on eyeliner and mascara, because I know that I can get the same effect for under $10. But in terms of foundation and coverup, if I want it to match my skin tone perfectly and not get flaky, it’s worth splurging on my trip to Sephora. These are my 5 makeup essentials:

1. Tarte Smooth Operator Tinted Moisturizer ($36): I have pretty good skin, so I don’t like to use heavy foundation, but it tends to be on the drier side, which is why a tinted moisturizer is perfect. What I love about the Tarte product is that it goes on really smooth and blends quickly, and it lasts all day without it making my face look or feel heavy with makeup. When I first bought it I was hesitant to splurge – $36 for a 1.7 oz. bottle seemed a little outrageous – but I’ve had the same bottle since early January, and I still have about half left! It’s definitely worth it if tinted moisturizer is your preferred foundation.

2. Laura Mercier Secret Concealer ($22): This concealer is my other cosmetic splurge, but it’s so worth it. It blends perfectly with my skin (I use it daily to cover up those college-student-no-sleep bags under my eyes) but it’s also great for covering up a blemish. This may look like a splurge, but it’s really not – I promise you will have this concealer for-ev-er. I’ve been using it daily since January, and I’ve still barely made a dent!

3. Allure Beauty Editor Palette by Sephora: This particular makeup set was limited edition, so it’s no longer sold, but I’m so glad I snatched it up (although Sephora has several comparable ones like this or that!) My favorite thing about this is that it includes the perfect eye shadow colors for my everyday class/work look, but it’s also great for doing a smoky eye or going out. I love the eye shadows, but the blush and matte lip glosses are also great, making this set something I couldn’t live without!

4. Sephora Nano Eyeliner ($5): Something at Sephora only costs $5?! Is this real life? Yes, and I’m so glad it is! I don’t like to spend a lot on eyeliner, and it’s the one makeup product I use that will run out before the time I should change it (Did you know you’re supposed to change eyeliner and mascara every 4-6 months for health reasons?) This nano eyeliner, which I buy in the shade 05 Chocolate, costs only $5, and lasts me about 2-3 months (although by then it’s a little stub!) It’s easy to control, easy to remove, and altogether a great product.

5. Maybelline Colossal Volum’ Express Mascara ($8): This is a product that I always buy in two shades: Glam Black and Glam Brown, so I can choose based on my mood and style that day. While I’ll admit that expensive mascara from Dior or YSL can create a more dramatic look, mascara tends to expire or dry out rather quickly, and won’t last well for more than 3-4 months – at which point, I usually still have half a tube left! So for me, Maybelline mascara is definitely the way to go, although CoverGirl makes a great mascara as well.

Have you tried any of these products? What are your cosmetic bag essentials? Let me know in the comments!

How To: A Smoky Eye Makeup Tutorial

I don’t know about you, but the one makeup trick that has always been just outside my realm of success has been the smoky eye. I never seemed to be able to master it. I’d search tutorials, watch YouTube videos, but to no avail.

Finally, thanks to a little bit of Pinterest, and a little bit of my own experimentation, I’m proud to say I’ve mastered 2 versions of the smoky eye, and I’d like to share my easy techniques with you!

First some inspiration. Here are some pictures of great smoky eyes that I styled my technique after:

3-Step Intense Smoky Eye

Step 1. Fill in entire lid with black eyeliner. (Don’t worry about being messy!) Using a smudger, smudge the line of the eyeliner into the crease and toward the outer side of the eye.

Step 2. Use an eye-shadow brush to take a shimmery color (golds and purples work well) and PRESS (don’t smear/wipe) the powder onto the eyeliner. Blend into crease and out towards the outer side of the eye.

Step 3. Apply black mascara.

5-Step Adjustable Smoky Eye

What’s great about this version is that you can change the colors

and shadows to make your smoky eye fit the occasion!

Step 1. Use a base color eye shadow (skin color) to cover everything from your eyelid up to your eyebrow.

Step 2. Choose 2 colors that complement each other: I chose a shimmery maroon, and a dark matte purple. Apply the lighter of the two (for me, the shimmery maroon) to the entire lid and and blend into the crease.

Step 3. Use the darker color to fill in the upper outer lid and blend into the crease and out.

Step 4. Use this same color to blend from the outer corner of the eye, onto the bottom lash line (only about halfway).

Step 5. Apply eyeliner and mascara (for these colors, brown worked better for me, but it depends on the shadow colors you choose).

What’s your favorite way to do a smoky eye?