The Intersection of Online + Offline

Recently I read an article about Moleskine‘s attempts to stay current by establishing a digital partnership with Evernote. Evernote is a website/app that lets you save documents, projects, webpages and notes in a way that makes them accessible to you on multiple devices. In Evernote’s new partnership with Moleskine, users can take handwritten notes in their Moleskine “Evernote Business Notebook” and upload them digitally to Evernote using the app on their mobile device.

What’s the difference between this and using a scanner, or even a scanning app? Well, these notes are searchable! You can also write a checkmark on your physical notebook next to a picture of a clock, and it’ll set an alert reminder for you. You can also divide up which sections of your notes are shareable with your team, and which are private.

You know what? Maybe just check it out for yourself.

Speaking of the intersection of online + offline, I decided to come up with a roundup of some awesome/silly/fun products that play off of our love for social media. Fair warning: they’re much less useful than the Evernote Business Notebook (but equally as fun!)


1. Twitterplate Necklace, BaubleBar – $135

2. QR Code Cufflinks, Etsy- $68

3. “This is My Selfie Shirt” Shirt, Etsy – $20

And my personal favorite…

4. Social Media Flip Flops, Etsy – $18.99



“What Should I Include in a Writing Sample?” + Other Career Questions Answered

As some of you know, I intern for a global PR agency, and this week we had a fantastic opportunity: Debbie Wong, a leadership development expert, taught a career development workshop in which she answered our toughest questions about the job search, networking, resumes, cover letters, writing samples, interviews, negotiations, and pretty much everything in between.


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 All of us who attended the session are graduating in May from either undergrad or grad school, so the tips were particularly focused on the means to the end: securing a job. But for those of you applying/interviewing for internships, or simply maintaining a strong network, Debbie’s advice is definitely universal.

It’s no secret that I love this stuff, so I wanted to pass along my key takeaways from Debbie’s workshop.

What is a corporate university and why should I care? 

A corporate university is a training program that a company sets in place to encourage constant learning and development for its employees. Corporate universities show that a company values its employees and also prioritizes continuing education, which is vital to any changing field. Debbie advises to ask about a company’s corporate university in your interview to get a sense of their values as an organization.

I’ve been to some networking events. How can I stay in contact with the people I met? How do I turn those contacts into job prospects?

Immediately after the event, email the people you met or connect with them on LinkedIn to follow up. Remind them of what you discussed. Set up alerts in your calendar every 6 months or so to remind yourself to reach out to your contacts who you haven’t spoken with in a while. When you come across relevant article, send them their way with a brief note – “Saw this and thought of you!” Ask to hear more about their job and the career path they took to get there, otherwise known as an informational interview. Let them know you’re interested in the industry and are actively seeking jobs, but don’t take advantage of their mentorship.

Any tips for creating a great resume?

  • Begin your bullet points with strong active verbs in the past tense like “developed,” “managed,” “designed,” “created,” “initiated,” etc. Speaking of bullet points, use them – not paragraphs.
  • Debbie recommends including a brief summary/objective line at the top of your resume, below your header, such as, “Seeking work in agency PR in the consumer/lifestyle industry, with 4 years of relevant experience”
  • Never just put “intern” as your title! Your title should describe your job function: “Public Relations Intern” or “Graphic Design Intern”
  • The order goes title, company, date
  • Your resume should convey that you are strategic, critical, a self-starter, & can follow orders
  • Your skills section doesn’t only need to include technical skills (like InDesign), it can/should also include strategic skills (like Leadership)


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What should I include in a writing sample?

When a company asks for a writing sample, include a variety of options that showcase the breadth and depth of your skill set. Anything that is visually appealing is a plus! A mix of academic + internship projects, press releases, pitch letters, flyer designs, etc. should serve you well.

How do I write a cover letter?

Don’t make it longer than a page. Write about your work experiences and how they translate to the job you’re applying for. Pick out key job responsibilities from the job listing and speak to them directly. End with a call to action – for example, “I would love the opportunity to discuss my qualifications with you. I can be reached at [xyz]. I look forward to hearing from you.”

What am I looking for in a job package besides salary?

A offer package consists of more than your salary (which is, of course, important). It also can include everything from benefits, to tuition reimbursements, to paid time off (PTO). And of course, it depends on what you value. Perhaps you’ll be willing to accept a salary that’s lower than your goal in exchange for tons of paid vacation days. Debbie noted that your priorities will change in your 20s, 30s, 40s, and beyond, and what you negotiate for may change from job to job.



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 How do I negotiate my salary?

I actually found a great article about this via Levo League about salary negotiations that I recommend checking out. Additional advice: try to avoid writing a salary amount in your cover letter/application. If the interviewer offers an amount, don’t just accept it – this lowers your value. People will not always give you more; you need to ask for it!


“Career variety helps you in your learning agility” – Debbie Wong


Do you have any pressing questions about career development? Leave them in the comments!

Recap: Social Learning Summit 2014 #SLS14

Remember on Friday when I wrote about what you should be doing on Saturday? That thing was the Social Learning Summit, and it was awesome.

What makes #SLS so special is the energy, collaboration, and constant willingness connect on behalf of every person there. It’s a hub for live tweeting and engaging with new ideas and new people in real time. It’s wonderful.

I attended three panels and one keynote speech, though there was so much to see and learn and absorb that I couldn’t possibly have touched it all. The panels I attended were Social Media Metrics (#SLSMetrics), Brand You (#SLSBrand), and No Business Like Social Business (#SLSEnt). One of the keynotes was a fantastic speech by Joe Gizzi (#SLSKey) about the intersection of social and mobile. (Check out his deck here!)

Below I’m including a roundup of some (okay, a lot) of my favorite tweets (& some of my own) from #SLS14 to give you a sense of my experience, key takeaways, and the conference in general. I definitely recommend attending #SLS15 – I’m hoping to come back to AU for it next year!

And of course, if you were at #SLS14 – let’s connect! Tweet @staceyalevine

























A Band of Women’s 28 Day Networking Challenge

If there’s three things I love, it’s career stuff, stuff with deadlines, and stuff with prizes. And then along came A Band of Women. Forget the New Year’s resolutions – it’s time for a February resolution.

I just discovered this group via their February 28-day challenge. The point of the challenge is essentially to help women everywhere learn to strike the right balance between online and in-person networking, which I think is awesome, so I signed up.


According to the website, the challenge will include:

  • Easy and fun daily networking tips and exercises to help members reach their goals by making the right connections in 2014.
  • Advice from influential women around the world such as filmmaker Jennifer Siebel Newsom and entrepreneurJanet Hanson, giving members a once-in-a-lifetime opportunity to draw knowledge from reputable and successful sources who would have otherwise been inaccessible.
  • Daily challenges to ensure that members are striking the right balance between online and in-person networking.
  • Every member will be entered in a raffle to win a weekend at the luxurious Miraval Arizona Resort and Spa, valued at over $1200 (how bad can that be?!)

So basically, I only somewhat know what to expect, and I’m all for it. If you decide to sign up too, I think that’s awesome. Maybe we can complete some challenges together! Feel free to tweet at me @staceyalevine.

5 Ways to Use Social Media for the Holiday Season

To kick things off, I’d just like to announce that this is my 100th post on Strategy in Stilettos (since switching over to WordPress, that is)! For my 100th post, I wanted to write about something fun, timely, and that really embodies the spirit of the blog. So I decided to combine social media, the holiday season, and presents. Who doesn’t love that combination?

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I’ve been using Elfster to plan Secret Santa exchanges for a few years now and it makes everything so easy! It’s a social platform that allows you to create a gift exchange, invite your friends (via email or Facebook), and draw names virtually. Each person’s Secret Santa gets emailed to them privately, and the only in-person aspect needed is the gift exchange itself! The platform also allows you to anonymously message your Secret Santa, create wishlists to give them some ideas of what you’d like, and comment/like posts within the exchange group.

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Speaking of wish lists, what better way to show your friends and family what you’d love for the holidays this year than by creating a Pinterest board? You can search for gift inspiration for your friends and family, and also create a wish list of what you’d like. It might be a good idea to name the board “Holiday Wish List” or something similarly obvious so you don’t end up with another scented candle this year.

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Okay, I know I included Pinterest twice. But to be honest, I’m not sure how people approached the holiday season without it! If you’re hosting anything holiday-related, whether it’s an intimate Thanksgiving dinner or a big New Year’s Eve party (I’m doing both…) Pinterest has all the tools to help. Find inspiration here when it comes to table settings, décor, themes, and especially recipes!

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Two years ago I created a holiday music playlist on Spotify and I never looked back. Spotify has all the holiday music you could ever want, from Frank Sinatra to Michael Bublé to She & Him. You can also follow holiday playlists made by friends, brands and celebs, share music with your friends, and hook your Spotify account up to Facebook so everyone knows how much you love to listen to “Baby It’s Cold Outside.”

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Now that social media has given you the ingredients for the perfect holiday season, it’s time to spread the love! That’s where Instagram comes in, of course. Make sure to choose the perfect filter to make all your friends jealous when snapping pics at the snow-dusted holiday pop-up shops in your city (I recommend Hudson). And, of course, feel free to share the best of your best Instagrams to your Facebook & Twitter, too.

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Happy Holidays!

Have You Been Timehopping?

Over the summer I learned about an app called Timehop and I’ve been using it religiously since. Timehop’s philosophy/motto is “A time capsule of you” and it allows you to “time travel” back in your social media life.

But what does it do? Well, you link your social media profiles to the app (it offers Facebook, Twitter, Instagram, Foursquare, Dropbox Photos, and Flickr, as well as your computer’s iPhoto and iPhone camera) and each day when you open the app, it will tell you exactly what you posted on social media on that day in previous years.

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I love the app because for me, it serves like a journal of my life. I personally don’t keep a journal, and one reason I’m so active on social media platforms like Instagram and Foursquare is so I can keep a log of the places I go.

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(My friend once met an elderly couple at a restaurant in NYC who took a business card from every single place they ever ate, went, shopped, etc. On the back of the cards, they would write what they ate, bought, felt – the whole experience. They kept these business cards in mini photo albums organized by city, to keep a log of their favorite/least favorite places. I like to think that Foursquare is the digital version of this – at least, that’s how I use it!)

So why does Timehop matter? I find Timehop interesting for a few reasons. First, the way I used social media five years ago differs so greatly from the way I use it now. Whereas now I tweet interesting articles and participate in conversations on Twitter with people in industries relevant to me, high school Stacey tweeted (in all lowercase – cool) about going to a newspaper club meeting or frustrated feelings about AP exams.

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When I was younger, I used social media exclusively for myself. Facebook statuses were for angsty John Mayer song quotes that were cryptically about that month’s crush – not for sharing an interesting blog post on the 140 moments that made Twitter matter.

While it still makes me cringe to see the things I used to post, it serves as a great reminder of both personal growth as well as the expansion of our favorite social media platforms, and the importance of the way we brand ourselves on social media.