Countdown to New York Fashion Week #FW2014

With New York Fashion Week beginning in just two days, the world of social media is buzzing with talk of the upcoming shows. In recent years, social media has given the average fashion fan the tools to participate more than ever before in one of the most exclusive events of the year. Runway shows are now streamed online via YouTube and other sites, we can glimpse the designs as the swoosh down the runway, thanks to Twitter, Instagram, and Vine, and we even have exclsuive access to (and sometimes interaction with) designers and models through Facebook and Twitter.

Because of this new consumer power, sometimes we forget who the real fashion moguls are. I love the hands-on experience of NYFW that the internet (and blogging, of course) brings. But we never could have gotten to this point without the original fashion commentary: the magazines.

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Traditional editorial fashion still serves as the roots of the fashion industry, and this year, the historically exclusive industry has gone back to basics a bit. IMG Fashion, the company that produces New York Fashion Week, told The Wall Street Journal in December that the inclusiveness we’ve experienced for the past several years is about to change.

Don’t worry all, there will still be live streaming. But the media lists have been cut by 20%, and the guests who are most valuable to designers (read: celebrities, Anna, Grace) will get access to private green rooms and exclusive interviews.

So, in the spirit of the major fashion magazines doing a NYFW takeover (more so than usual), I wanted to share a roundup of the most-discussed fashion brands in 2014.

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MediaRadar looked through January and February issues of the top 7 women’s fashion magazines (Elle, Harper’s Bazaar, InStyle, Marie Claire, People StyleWatch, Vogue, and W) to see which brands received the most Edit Credits (AKA singular mentions or images of a brand in a magazine’s editorial). Here’s what they came up with:

The top 20 most-talked-about brands by fashion magazines are:

  1. Christian Dior
  2. Yves Saint Laurent
  3. Michael Kors
  4. Celine
  5. Prada
  6. Louis Vuitton
  7. Chanel
  8. Valentino
  9. Calvin Klein
  10. Gucci
  11. Marc Jacobs
  12. Alexander Wang
  13. Lanvin
  14. Dolce & Gabbana
  15. Ralph Lauren
  16. Proenza Schouler
  17. Miu Miu
  18. Fendi
  19. Donna Karan
  20. Diane von Furstenberg

Granted, several of these are international brands – but it still builds up excitement for the amazing shows we can expect to see over the next few weeks!

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5 Fashion & Beauty Brands That Are Rocking Social Media

The fashion industry was arguably one of the first industries to successfully embrace social media as a branding, PR, and sales tool. Now there are tons of brands that are taking advantage of social media, from Oreo to Smirnoff  to Starbucks. But as a tribute to our favorite fashion and beauty brands, let’s take a look at some who are rocking the world of social media.

Oscar de la Renta

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Oscar PR Girl is Erika Bearman, Director of Communications for ODLR. She is widely known as a trailblazer in blending the worlds of fashion and social media. According to Erika, “I think that it’s important to be a member of the tribe that I’m studying. I feel that we know our social audiences better because I’m a part of it.” She positions the brand’s voice as confident, high-end, classy, and personable, specifically through her blog and Twitter.

DKNY

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The voice behind DKNY PR Girl is Aliza Licht, SVP of Global Communications for Donna Karan International. For years, the identity of DKNY PR Girl was a secret – until she “came out” on YouTube in Oct. 2011. Her Twitter bio boasts, “I’m your well-placed fashion source bringing you behind-the-scenes scoop from inside Donna Karan New York & DKNY and my life as a PR girl living in NYC.” and her tweets and blog posts live up to that. She interacts with fans of the brand via social media and has recently added Instagram into the mix.

Bergdorfs

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Cannon Hodge, Berdorf Goodman’s social media manager, is the formerly secret identity behind the @Bergdorfs Twitter and Instagram accounts, as well as the Bergdorf’s blog, 5th/58th. Her voice is that of a fashion expert, simple and elegant, with tweets such as “Want your eye cream to have extra zip in the morning? Store it in your fridge.” and “Printed blouse + layers.” Reading her convos with everyone from Lena Dunham to the everyday fan makes every follower feel like an insider in the fashion world.

Prabal Gurung

Unlike DKNY and Oscar de la Renta, Prabal Gurung’s social media team is just that: a team. The brand doesn’t claim to be the voice of one person’s fashionable life, but is about the fashion industry from more of a “from the offices of PG” perspective. Prabal Gurung’s team has taken advantage of Instagram, posting several cropped images in a row, so when viewed from the main Prabal Gurung page, you can see the release of their new Fall/Winter ’13 editorial campaign. Genius!

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COVERGIRL

COVERGIRL has done a stellar job of engaging fans and positioning themselves as a brand for makeup must-haves. Recently, they’ve turned the conventional rules of Instagram on its head when releasing brand new images for their campaign in partnership with The Hunger Games: Catching Fire. Using an innovative twist, they utilized a similar strategy to Prabal Gurung’s Instagram release above. Check it out below!

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40 Days of Dating

Dearest readers: I have an obsession with the blog that’s recently gone viral, 40 Days of Dating. It’s essentially a blog that follows two friends living in NYC who have opposite relationship problems. Tim has issues with commitment and serial dating, and Jessica falls in love too easily. So the two of them design an experiment in which they date each other for forty days to learn about relationships and themselves. And they document it. Also, they’re both designers/artists so the blog is incredibly visual and beautiful. IT’S GREAT.

So below I wanted to share with you all a few of my favorite graphics from the blog. And I definitely recommend reading it – although, be warned, it’s addicting.

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POPSUGAR Must Have Box: Review

SORRY FOR THE BLOGGING HIATUS!! Moving on…

Starting last month in June, I decided to enroll in a subscription box company via POPSUGAR, called POPSUGAR Must Have. Basically, you pay $35 each month and receive a lifestyle box of products curated by the POPSUGAR editors.

In June’s box I received some great products, my favorite of which was a beautiful Gorjana + Griffin summer scarf (the pink/orange is more neon in person):

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For the July box, I took an Instagram video of the big reveal!

The box included:

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So far I’m absolutely loving this box! Have you tried any subscription box services? What did you think?

Note: I purchased this box; it was not gifted.

NYC Bucket List: Summer 2013

If you’ve been following Strategy in Stilettos for a year or more, you may remember one of my previous blog posts, and one that was particularly fun to write and research: my NYC Summer 2012 Bucket List. I’ve fulfilled many of the things on the list, and I still have several left to cross off, and that’s the plan for this summer! But it’s a whole year later, and that means I’ve got a few things to add!

Spring In NYC

– Have a kick-ass 21st birthday in NYC (suggestions are definitely welcome – please share!)

-Tea at Alice’s Tea Cup

-See Matilda on Broadway

-Shopping at the Piperlime store in SoHo

-Shopping at BaubleBar’s store, The Bar

-See the fashion documentary Scatter My Ashes at Bergdorf’s

-Drinks at The Stanton Social

-Dinner at The Standard Grill

What’s on your NYC bucket list?

Summer Style

Memorial Day Weekend has passed, and we are officially in summer mode! In New York it tends to get pretty hot (today was 87 degrees, in May) and the best way to deal with the weather is by dressing accordingly!

Below are a couple of my favorite summer trends to deal with the heat in style:

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Maxi Dress #summerstyle

Maxi Dress #summerstyleDress: Max Studio, Necklace: BaubleBar, Purse: Olivia + Joy, Jacket: vintage

The maxi dress trend is going 2 years strong right now, and I have no intention of giving it up. They’re breezy, instantly glamorous, and super comfy. What I love most about them is the ability to dress it up or down. This picture was taken on my Memorial Day vacation to Bethany Beach, DE.

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IMG_0348Top: J. Crew, Necklace: BaubleBar, Bracelets: Alex & Ani, Shoes: barefoot! it’s summer 🙂

I have too many positive things to say about a white on white outfit! First of all, it amplifies my non-existant tan – so that’s always a plus. White on white is instantly classy, and adding a colorful statement necklace makes the outfit trendy and fun too!

What are your favorite summer trends?