With New York Fashion Week beginning in just two days, the world of social media is buzzing with talk of the upcoming shows. In recent years, social media has given the average fashion fan the tools to participate more than ever before in one of the most exclusive events of the year. Runway shows are now streamed online via YouTube and other sites, we can glimpse the designs as the swoosh down the runway, thanks to Twitter, Instagram, and Vine, and we even have exclsuive access to (and sometimes interaction with) designers and models through Facebook and Twitter.
Because of this new consumer power, sometimes we forget who the real fashion moguls are. I love the hands-on experience of NYFW that the internet (and blogging, of course) brings. But we never could have gotten to this point without the original fashion commentary: the magazines.
Traditional editorial fashion still serves as the roots of the fashion industry, and this year, the historically exclusive industry has gone back to basics a bit. IMG Fashion, the company that produces New York Fashion Week, told The Wall Street Journal in December that the inclusiveness we’ve experienced for the past several years is about to change.
Don’t worry all, there will still be live streaming. But the media lists have been cut by 20%, and the guests who are most valuable to designers (read: celebrities, Anna, Grace) will get access to private green rooms and exclusive interviews.
So, in the spirit of the major fashion magazines doing a NYFW takeover (more so than usual), I wanted to share a roundup of the most-discussed fashion brands in 2014.
MediaRadar looked through January and February issues of the top 7 women’s fashion magazines (Elle, Harper’s Bazaar, InStyle, Marie Claire, People StyleWatch, Vogue, and W) to see which brands received the most Edit Credits (AKA singular mentions or images of a brand in a magazine’s editorial). Here’s what they came up with:
The top 20 most-talked-about brands by fashion magazines are:
- Christian Dior
- Yves Saint Laurent
- Michael Kors
- Louis Vuitton
- Calvin Klein
- Marc Jacobs
- Alexander Wang
- Dolce & Gabbana
- Ralph Lauren
- Proenza Schouler
- Miu Miu
- Donna Karan
- Diane von Furstenberg
Granted, several of these are international brands – but it still builds up excitement for the amazing shows we can expect to see over the next few weeks!