GIVEAWAY! 5 Pairs of Tickets to the eos Music Tour


You know those egg-shaped chapsticks that all your friends swear by? Well, meet eos.


As a huge fan of eos (Evolution of Smooth) products, I was thrilled to hear that they’re thanking their fans for their loyal support and passion for the brand with an awesome 5-city concert tour! The tour will feature RocNation’s artists including two-time Grammy award winning singer and songwriter Melanie Fiona, Grammy award winning songwriter Bridget Kelly and Elijah Blake, who have previously toured with Kanye, Alicia Keys, and Mary J. Blige. AWESOME.

I’m so excited to partner with them to offer 5 pairs of FREE tickets to my readers in Washington, DC! 

So check out the deets, and then ENTER TO WIN!

When: November 11th @ 8 pm

Where: Rock & Roll Hotel, 1353 H Street N.E., Washington, DC 20002

How else can I win? Follow @eos on Twitter and Facebook for more info! There will be eos-branded food trucks passing out free treats and tickets the week before, too!

There will be 5 winners of this giveaway, and each will win 2 tickets! This giveaway will run from Oct. 30 through Nov. 6.

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5 Fashion & Beauty Brands That Are Rocking Social Media

The fashion industry was arguably one of the first industries to successfully embrace social media as a branding, PR, and sales tool. Now there are tons of brands that are taking advantage of social media, from Oreo to Smirnoff  to Starbucks. But as a tribute to our favorite fashion and beauty brands, let’s take a look at some who are rocking the world of social media.

Oscar de la Renta


Oscar PR Girl is Erika Bearman, Director of Communications for ODLR. She is widely known as a trailblazer in blending the worlds of fashion and social media. According to Erika, “I think that it’s important to be a member of the tribe that I’m studying. I feel that we know our social audiences better because I’m a part of it.” She positions the brand’s voice as confident, high-end, classy, and personable, specifically through her blog and Twitter.



The voice behind DKNY PR Girl is Aliza Licht, SVP of Global Communications for Donna Karan International. For years, the identity of DKNY PR Girl was a secret – until she “came out” on YouTube in Oct. 2011. Her Twitter bio boasts, “I’m your well-placed fashion source bringing you behind-the-scenes scoop from inside Donna Karan New York & DKNY and my life as a PR girl living in NYC.” and her tweets and blog posts live up to that. She interacts with fans of the brand via social media and has recently added Instagram into the mix.



Cannon Hodge, Berdorf Goodman’s social media manager, is the formerly secret identity behind the @Bergdorfs Twitter and Instagram accounts, as well as the Bergdorf’s blog, 5th/58th. Her voice is that of a fashion expert, simple and elegant, with tweets such as “Want your eye cream to have extra zip in the morning? Store it in your fridge.” and “Printed blouse + layers.” Reading her convos with everyone from Lena Dunham to the everyday fan makes every follower feel like an insider in the fashion world.

Prabal Gurung

Unlike DKNY and Oscar de la Renta, Prabal Gurung’s social media team is just that: a team. The brand doesn’t claim to be the voice of one person’s fashionable life, but is about the fashion industry from more of a “from the offices of PG” perspective. Prabal Gurung’s team has taken advantage of Instagram, posting several cropped images in a row, so when viewed from the main Prabal Gurung page, you can see the release of their new Fall/Winter ’13 editorial campaign. Genius!



COVERGIRL has done a stellar job of engaging fans and positioning themselves as a brand for makeup must-haves. Recently, they’ve turned the conventional rules of Instagram on its head when releasing brand new images for their campaign in partnership with The Hunger Games: Catching Fire. Using an innovative twist, they utilized a similar strategy to Prabal Gurung’s Instagram release above. Check it out below!

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Top Fashion Accessories That Give Back

According to a Nielsen study, two thirds of consumers around the world say they prefer to buy products and services from companies that have implemented programs to give back to society. Going to college in DC, it’s rare to come across someone who isn’t socially-conscious!


Products that give back make consumers feel good about what they buy, in addition to holding companies philanthropically responsible. So which are some of the best fashion accessories that give back? Check it out:

Warby Parker Glasses: Through a partnership with VisionSpring, Warby Parker (one of my fave brands!) guarantees that for every pair of glasses sold another pair will be donated to someone in need.

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Viva Glam Lipstick: Nicki Minaj has collaborated with M.A.C. Cosmetics to create VIVA GLAM—two lipsticks and two glosses ($15 each). Every cent of the selling price goes toward helping women, men and children living with and affected by HIV/AIDS.

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GIV Mobile: The company allows customers to effortlessly donate 8% of “Unlimited Everything” plans monthly to 3 nonprofit charities of their choice, just by using their cell phone. GIV Mobile works with various organizations such as the Alzheimer’s Association, Doctors Without Borders, Scholarship America, the Red Cross and many more.

TOMS Shoes: TOMS is known for their one to one rule—every time a pair of shoes is bought, another pair is donated to someone in need. They’ve donated in more than 50 countries, and TOMS’ eyewear also has helped restore sight in more than 13 countries.

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Krochet Kids Hats: Krochet Kids International provides jobs, education, and mentorships to women in Northern Uganda and Peru with one simple accessory—a hand-crafted woven hat.

FIGS Ties: Through its “threads for threads” program, every sale of their high quality wool, silk, cashmere, cotton and linen ties provides a school uniform to an underprivileged child in Africa.

Do you have any favorite brands that also give back? Let me know by commenting below or tweeting @staceyalevine!


POPSUGAR Must Have Box: Review


Starting last month in June, I decided to enroll in a subscription box company via POPSUGAR, called POPSUGAR Must Have. Basically, you pay $35 each month and receive a lifestyle box of products curated by the POPSUGAR editors.

In June’s box I received some great products, my favorite of which was a beautiful Gorjana + Griffin summer scarf (the pink/orange is more neon in person):


For the July box, I took an Instagram video of the big reveal!

The box included:

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So far I’m absolutely loving this box! Have you tried any subscription box services? What did you think?

Note: I purchased this box; it was not gifted.


Strategy in Stilettos’ Holiday Gift Guide

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1. Rag & Bone shot glasses (set of 4): $19.99

2. Band of Outsiders “Best Friends” hats: $29.99

3. Jessica Simpson infinity scarf: $40

4. BaubleBar + Essie (customized set of 1 nail polish + 3 bracelets): $50

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1. Lindt Expressions Gift Box: $22

2. Harry & David Happy Creek Gift Box: $39.95

3. Joseph Altuzarra Cocktail Shaker: $50

4. The Original by Koostik iPhone Speakers: $95

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1. Omega Shaving Kit: $24

2. Brooklyn Brew Shop Beer Making Kit: $50

3. Ernest Alexander Dean Chocolate Wax Flask Set: $50

4. Beats by Dre Tour Earphones: $149.95

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1. Chalkboard Spice Jar: $10-12

2. Spotted Pavé Ball Stud Earrings: $18

3. Agloves Touch Screen Gloves: $19.99

4. Instawatch (Customized Instagram Watch): $44

What’s on your holiday wish list?


A Little Pre-Holiday Shopping

One reason I love living on the east coast is because the seasons change, which allows me to choose a new favorite time of year each time the weather shifts. Summer is great because I see my high school friends and get to spend time in the greatest city in the world, NYC, of course. Fall is boots and scarves and crunchy leaves weather – enough said. But as much as I love all those experiences, in my mind there’s no happier time of year than the holiday season.

I won’t let me myself start listening to holiday music until after Thanksgiving, though. And while the three weeks between Halloween and Thanksgiving feel as if they drag on forever, I get through them the best way I know how: shopping.

It may seem crazy to shop for holiday gifts so early, but when you have so much time to choose the perfect gift, it allows you to stumble across gifts that are perfectly matched to your friends and family, rather than forcing it! I’ve already purchased gifts for 5 of my best friends because I came across things I knew they would love.

After Thanksgiving, I’ll post a holiday gift guide. But if you’re curious what’s going on my wish list this year, I’ve already found the first thing: BaubleBar + Essie Collaboration!

This might be my favorite BaubleBar collab to date, and that’s saying a lot. Basically, you start off by choosing one of 6 Essie nail polish shades + a coordinated bangle. Then you choose 2 additional bangles to add to the set. So 1 nail polish + 3 bangles = $50!

Here are a few combo sets I wouldn’t mind adding to my collection:

But my favorite combo? This one:

What nail polish + bracelet combo would you choose? Do you think it’s too early to start your holiday shopping? Let me know in the comments or by tweeting @staceyalevine!


Breast Cancer Awareness Month [INFOGRAPHIC]

Stay safe! In honor of October being Breast Cancer Awareness Month, Julep‘s “Powered By Girlfriends” initiative and The Edith Sanford Breast Cancer Foundation have teamed up to make this informative infographic. Check it out!