5 Ways to Use Social Media for the Holiday Season

To kick things off, I’d just like to announce that this is my 100th post on Strategy in Stilettos (since switching over to WordPress, that is)! For my 100th post, I wanted to write about something fun, timely, and that really embodies the spirit of the blog. So I decided to combine social media, the holiday season, and presents. Who doesn’t love that combination?

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I’ve been using Elfster to plan Secret Santa exchanges for a few years now and it makes everything so easy! It’s a social platform that allows you to create a gift exchange, invite your friends (via email or Facebook), and draw names virtually. Each person’s Secret Santa gets emailed to them privately, and the only in-person aspect needed is the gift exchange itself! The platform also allows you to anonymously message your Secret Santa, create wishlists to give them some ideas of what you’d like, and comment/like posts within the exchange group.

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Speaking of wish lists, what better way to show your friends and family what you’d love for the holidays this year than by creating a Pinterest board? You can search for gift inspiration for your friends and family, and also create a wish list of what you’d like. It might be a good idea to name the board “Holiday Wish List” or something similarly obvious so you don’t end up with another scented candle this year.

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Okay, I know I included Pinterest twice. But to be honest, I’m not sure how people approached the holiday season without it! If you’re hosting anything holiday-related, whether it’s an intimate Thanksgiving dinner or a big New Year’s Eve party (I’m doing both…) Pinterest has all the tools to help. Find inspiration here when it comes to table settings, décor, themes, and especially recipes!

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Two years ago I created a holiday music playlist on Spotify and I never looked back. Spotify has all the holiday music you could ever want, from Frank Sinatra to Michael Bublé to She & Him. You can also follow holiday playlists made by friends, brands and celebs, share music with your friends, and hook your Spotify account up to Facebook so everyone knows how much you love to listen to “Baby It’s Cold Outside.”

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Now that social media has given you the ingredients for the perfect holiday season, it’s time to spread the love! That’s where Instagram comes in, of course. Make sure to choose the perfect filter to make all your friends jealous when snapping pics at the snow-dusted holiday pop-up shops in your city (I recommend Hudson). And, of course, feel free to share the best of your best Instagrams to your Facebook & Twitter, too.

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Happy Holidays!


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