I pin things.

Most social media-savvy fashionistas would agree that one of the most important new social media sites is Pinterest. But while it’s a great tool for crafting ideas, cute desserts, and outfit inspirations, Pinterest also serves a greater purpose.

Here are some tips for how to strategically use your Pinterest profile:

  1. Your social media persona should be consistent across all your social media sites. For example, if fashion is your thing, make that clear by the content you post on Twitter, the things you blog about, and the boards you have on Pinterest.
  2. Create specific boards. If you write a cooking blog, you’re not going to get anywhere with a board labeled “Food.” Create separate, specific boards for sweet and savory, breakfast, fish, desserts, etc.
  3. Engage and interact. The way to benefit from social media in general is by interacting with people! Follow people with interesting boards that appeal to your themes, and repin and comment to engage with them.
  4. Use Pinterest to spread word about your blog. If you have a blog and you post original graphic content (even things as simple as outfits on Polyvore!), pin those images from your blog. When people share and repin, it will link people back to your blog, giving you more traffic and hopefully some new loyal followers!

And….while I was writing this blog post, I got an email that Betsey Johnson started following me on Pinterest!

Her fan page on Facebook posted a status, “Guess what!? Betsey’s on PINTEREST! Who should she follow?” and I was the 23rd of hundreds to comment. But out of the 22 people who posted before me, only 2 people put a comment with the link to their Pinterest profile! Everyone else just wrote some variation of “me!” Engaging with brands on Facebook, Twitter, and Pinterest is beneficial to both you and to the brand – but you have to be smart with your interactions.

Who is your favorite person or brand to follow on Pinterest? Comment below!


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